Pre-Purchase Determination Of E-Commerce:-
It includes search and discovery for a set of products in the large information space capable of meeting customer requirement and product selection from the smaller set of products based on attribute (characteristics) comparison.
Consumers have to watch for a new or existing information regarding variables that are important for the purchase decision process.
Customers are of 3 types.
1) Impulsive buyers:- Who purchase products quickly.
2) Patient buyers:- Who purchase products after making comparison.
3) Analytical buyer:- Who do substantial research before making the decision to
purchase products or services.
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