Multimedia content can be considered as both fuel and traffic for e-com applications. Technical definition is the use of digital data in more than one format, such as combination of text, audio, video and graphics in a computer file or document. it has come to mean a combination of computers, television and telephone capabilities in a single device. Goal of multimedia is to increase the utility of all information through the processing and distribution of new forms such as images, audio and video. Traditional separate divisions of industry no longer hold in multimedia. For eg. An e-book contains not only text, but photographs, voice, video clips and animation.
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