- Middle managers seen to lack the objective and long-term perspective needed for strategy and are too involved in operations
- In this view middle managers just implement strategy
- But middle managers can lead to better strategic decisions because they have direct, up-to-date experience of the actual activities of the organisation and the market
- Middle managers can also improve implementation when involved in the original strategic formulation; they can interpret intentions into action, have stronger personal commitment to strategic goals and communicate strategy better to their teams
Middle Managers
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