Cinema advertising is when the ads are shown in the movie theatres before the start of the movie, interval and at the end.
The following are the merits of cinema advertising:
Cinema ensures captive audience: the people coming into cinema halls come with their own wish and their enthusiasm to see a movie is very high. they are very engrossed into the screen as soon as they arrive.
Cinema is ideal media for niche marketing: the advertiser an reach the audience of his choice. Economical: the cost is very negligible.
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