Marketing Economies: A large firm can secure economies in its purchasing and sales. It can purchase its requirements in bulk and thereby get better terms. It usually receives prompt deliveries, careful attention and special facilities from its suppliers. This is sometimes due to the fact that a large buyer can exert more pressure·, at times compulsive in nature, for specially favored treatment. It can also get concessions from transport agencies. Moreover, it can appoint expert buyers and expert salesmen. Finally, a large firm can spread its advertising cost over bigger output because advertising costs do not rise in proportion to a rise in sales.
Latest posts by BMS Team (see all)
- Meterdown Annual Festival is back with its 7th edition – Starts today! - January 16, 2020
- Tybms sem 6 results 2019 declared on 19th June 2019 - June 19, 2019
- TYBMS Sem 6 Results 2019 Update from BMS khabri! - June 15, 2019
One Comment