•The objective is to plan and coordinate all the activities necessary to achieve desired level of delivered service and quality at lowest possible cost.
•The scope of logistics include the entire gamut of activities starting from the procurement and management of raw materials through to delivery of final product to the customer.
•The ultimate purpose of any logistics system is to satisfy the customer by establishing linkages of people at all levels in the organization directly or indirectly to the market place.
•As it is getting increasingly difficult to maintain a competitive edge through product alone, customer service has started to provide the distinctive difference between one company’s offer and that of its competitors.
•The underlying concept is “ The process of strategically managing the procurement, movement and storage of materials, parts and finished inventory and the related information flows through the organization and its marketing channels in such a way that the current and future profitability are maximized through the cost effective fulfillment of orders.”
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