LIMITATIONS OF EXPERIMENTATION METHOD:
(1) Experimentation method is costly and time consuming.
(2) It requires the services of trained staff for the conduct of experiments.
(3) Experimental methods suffer from many administration problems.
(4) Controlling the variables in the market selected for experiments (as they may upset the result) is one major difficulty
(5) The competitors may weaken the test market results through their marketing activities
(6) There is lack of theoretical base to experimentation methods
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