Unit I : Introduction

  • Definition of international marketing-important features of international marketing-need for & advantages of international marketing-difference between international & domestic marketing, Basis of International trade.
  • International Business Environment
  • External factors: Social/ Demographic /Economic/ Commercial / Political & legal – Trade Barriers, Meaning, Objectives, effect of barriers on international trade, Types of barriers: Tariff & non Tariff barriers- Trading Blocs & Growing intra regional trade- WTO & trade liberalization-latest developments at WTO including Doha Round- Role of MNCs in International trade, FDI


Unit II : Product Packaging and Distribution

  • Packaging as a part of product planning- Functions of packaging- Factors for package design in international markets- Criteria for export packing (transport packing) – role of Indian Institute of packaging – Export marking on outer packing- Purpose of export marking, selection of overseas distribution channels, factors influencing selection of distribution channels, factors influencing selection of distribution channels, types of foreign intermediaries.


Unit III : Pricing Policy in International Markets

  • Factors determining price- Export costing methods – Elements of cost-Factors influencing pricing policy – Information required for export pricing – Export pricing strategies – Break even pricing – Impact of contract conditions on export price offers – INTCOTERMS – Export assistances, incentives, Govt. of India’s initiatives – Impact of export incentives on export pricing.


Unit IV : Overseas Market Selection

  • Methods of market entry, Identifying foreign markets, selecting potential markets – Constraints in entering in some global territories – Market selection process – Objectives entering into international markets – Setting parameters, preliminary screening of the probable markets – sources of information – Short listing of markets, evaluation & selection of potential markets – Market segmentation based on overall market profile, Basis for segmentation, Factors for segment selection, essential characteristics of market segments – Preference available to Indian exporters.


Recommended  books :


  1. International Business, Justin Paul, Tata McGraw-Hill Publishing Company Limited, New Delhi
  2. International Marketing, Francis Cherunilam, Himalaya Publishing House, Mumbai
  3. International Marketing Management – An Indian Perspective, Varshney RI, Bhattacharya B , Sultan Chand & sons. New Delhi
  4. International Marketing, P.K. Vasudeva, Excel Books, New Delhi
  5. International Marketing (SIE), Cateora and Philip, Tata McGraw-Hill
  6. Globalization of Business, Abbas J. Ali, Jaico Pubishing House, Mumbai, 3rd Edn., 2009


The following two tabs change content below.
We, at, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]
  1. […] International Marketing Syllabus and Reference Books […]

  2. […] You can find the detailed syllabus and list of reference books for international marketing Here – International Marketing Syllabus and Reference Books! […]

Leave a reply is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account