International Marketing Mumbai University October 2012 Exam Solved Answer Paper


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Question Paper:

International Marketing Mumbai University October 2012 Exam Question Paper

Possible Solution:

Section I

Q. 1) Explain following concept: – 15 marks

a) Trading Bloc

Answer:

Trading Bloc

 

b) Tariff and Non-Tariff Barrier

Answer:

What are the different types of Tariff and Non-Tariff Barriers?

 

c) Packaging

Answer:

Packaging

 

d) Break even price

Answer:

What is break even price?

 

e) Market Segmentation

Answer:

Market Segmentation process

 

Q. 2) Case study:

Questions:

a) Do you agree that Indian middle class will fuel global growth in the next decade? – 5 marks

b) Would you support the view that Indian middle class will rebalance the world economy? – 5 marks

c) Along with the rise of Indian Middle Class, will India attract more FDI? – 5 marks

Answer:

International Marketing Mumbai University October 2012 Solved Case Study

 

 

Section II

Q. 3) What is International Business Environment?Explain in brief, the external factors affecting the International Business Environment. – 10 marks.

Answer:

Elements Of Business Environment

 

Q.4) Explain the role of Indian Institute of Packaging (IIP) in International Marketing. – 10 marks

Answer:

Indian Institute of packaging

 

Q. 5) As a manager what factors will you consider to determine price? – 10 marks

Answer:

External factors affecting pricing decisions

 

Q. 6) What are the basis for segmentation? – 10 marks

Answer:

Q. 7) Write short notes on the following:

a) Difference between International Marketing and Domestic Marketing – 5 marks

Answer:

Difference between International and Domestic Marketing

b) Types of Foreign Intermediaries – 5 marks

Answer:

Types of Foreign Intermediaries


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