International Marketing Mumbai University April 2012 Exam Solved Answer Paper


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basic

Question Paper:

International Marketing Mumbai University April 2012 Exam Question Paper
Section I

Q. 1) Explain the following concepts: (15 marks)

a) MNC

Answer: 

Definition of MNCs

b) Transport Packaging

Answer: 

Meaning of Transport Packaging

c) Direct / Indirect Exporting

Answer: 

Direct/Indirect exporting

d) FDI

Answer: 

Write a note on FDI

e) Factors Influencing Pricing Policy

Answer:

 What are factors influencing Pricing decision?

Q. 2) Case Study

Questions:

a) What type of information should Dr. Mukerji collect preliminarily for setting up this project? (7 marks)

b) What type of strategies would you recommend for marketing of “Soyabean Milk” in India for him? (8 marks)

International Marketing Mumbai University April 2012 Solved Case Study

 

 

Section II

3) Explain International Marketing and its advantages – 10 marks

Answer: 

4) What are the factors for package design in International Markets? – 10 marks

Answer: 

Explain Factors Influencing good packaging Design

5) Write the role of non-price factors in pricing decisions in International Markets? – 10 marks

Answer: 

Write the role of non-price factors in pricing decisions in International Markets?

6) What are the constraints in entering global markets? – 10 marks

Answer:

What are Constraints in Entering Global Markets?

7) Write short notes on the following: – 10 marks

a) Components of International Business Environment

Answer: 

Components of international business environment

b) Role of MNCs in International Trade.

Answer: 

Merits of MNCs / How MNCs expand their business


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