Chapter 1 :
1) Define international marketing- features, importance, advantages.
2) Differentiate between international and domestic marketing.
Chapter 2:
1) Meaning, Definition, Types and forms of tarrif and non-tarrif barriers.
2) Trading blocs – Meaning, definition, Positive, negative impact on international market.
Chapter 3:
1) WTO – Objectives, functions
2) MNC – definition, advantages
Chapter 4:
1) Packaging – Importance and functions.
2) Factors for packaging design in international market
3) Indian Institute of Packaging
Chapter 5:
1) Distribution channels for exporting
2) Types of foreign intermediaries
Chapter 8:
1) Direct vs indirect exporting
2) Problems of entering global markets
Chapter 9:
1) Market segmentation – definition and bases.
2 Comments