FYBMS 2014-15 : Business Communication Syllabus

6 UBMSFSI.6 Business Communication

[50 lectures: 3 Credit]

The objectives of the course are:

To groom the potential managers with the basic qualities, skill set, traits required by a good leader.

UNIT	TOPIC	NO. OF
		LECTURES

Unit 1.	Fundamentals of communications	(15)
	Concept- meaning, definition, process.
	Importance of corporate communication.
	Modern methods of communication-web context, blogs
	writing, video and teleconferencing.
	Formal channels of communication along with
	objectives- vertical, horizontal and consensus.
	Informal channels-Grapevines
	Barriers to communication- physical/environmental,
	language/semantic, socio-psychological, organizational,
	cross-cultural and overcoming the barriers with case

Unit 2	Written communication	(10)
	Need and essentials of business correspondence, 7C’s of
	communication and e-mail etiquettes.
	Parts and layouts of business letters.
	Methods of written communication :-
	a)Letters and E-Mails- Statement of Purpose (SOP),
	Job application with CV, sales letter credit sales
	inquiry letters, collection letters, Complaint, Letter,
	Order Letter, Consumer Grievance Letter, RTI Letter.
	Drafting of notice, agenda and resolutions.
	Report writing- individual and committee reports to be
	tested on feasibility and investigative reports.

Unit 3	Oral communication	(10)
	Types of oral communication- meetings, group
	discussions, interviews, presentations.
	Understanding the audience.
	Use of paralanguage- voice, volume, tone, pitch, speed,
	pause, accent and stress.

Unit 4		Non-verbal communication and business etiquettes		(15)
	Non-verbal		communication- body language- postures,
		gestures, facial expression, eye contact, space and
		proxemies, dress and grooming and silence, Sign And

	Visual and		power point presentation- colours, charts,
		graphs and maps, Images.
	Business		etiquettes- phone etiquettes, handshake
		etiquettes , cubical etiquettes,Office Etiquette,Business
		Meal Etiquette,Business Card Etiquettes.
		Listening skills- meaning and process of listening,
		barriers to listening, enhancing effective listening skills.

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