e – marketing maintains the strong relationship between company and customer.


It is like a chain the company acquires customers, fulfill their needs and offers support and gains their confidence so that they return to it again.


Content:- a customer accesses a website for the content of that site. Initially a customer will want to  navigate quickly to gain a clear understanding of the sites progression to more detailed information.


Format:- the selection of data format is crucial.


Acess:- ouline data acess depends on the BW requirement.


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