Disadvantages of magazine advertising

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Time limitation: for the ad to appear in the magazine the ad has to be planned in advance which is very time consuming. Also high costs are involved for creating a creative print ad.

Not suitable for small scale sector: the businessmen who don‘t have large businesses and those who concentrate on local markets find the magazine as an unprofitable medium to advertise. It is only suitable for those businesses that have a nationwide network and reach.

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