Advantages of magazine advertising:
Attention of the readers: as the magazine is read over a period of week, fortnight, etc. they tend to attract the attention of the readers. They are read not at one sitting but at various time intervals. Therefore the reader tends to look at the ad frequently.
Quality of paper: the quality of paper that is used in magazines is very good and the ad looks very attracting. The colour and art is clearly reproduced.
Good supplement to TV: magazines reach special target groups which is not possible only through TV ads. It provides more information to the interested audience.
High growth rate of special interest magazines have led to a spurt in the ads appearing in the magazines.
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