-A very obvious communication role is identifying package contents for all channel members.
-The typical information includes manufacturer, product, type of container i.e. can or bottle, count and product code number.
-The carton information is used to identify product for receiving, order selection, and shipment verification.
-Visibility is the major consideration, and material handlers should be able to see the label from reasonable distances in all directions.
-High value products often have small labels to minimize the temptation of theft.
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