Promotion Mix of Banking sector
Promotion Mix of Banking sector Promotion is nothing but making the customer more and more aware of the services and benefits provided by the...
Promotion Mix of Banking sector Promotion is nothing but making the customer more and more aware of the services and benefits provided by the...
Cost based pricing: Price = Direct costs + overhead costs + profit margin. In hospital services, this method is cumbersome because the tracking and identification...
TECHNOLOGICAL ENVIRONMENT OF BANKING SECTOR The latest development in technological in computer and telecommunication have encouraged the bankers to changes the concept of branch banking...
Mark up pricing in the banking sector: This is a pricing technique wherein the cost of the service is determined and a small margin is...
Pricing Strategy: 1) New Service Pricing Strategy: While launching a new service there are two alternative pricing strategies. Skimming Strategy: In this the services...
The new conceptual model of IT service quality identifies that there are 7 gaps between suppliers and customers of IT service. These are defined as:...
Economic Analysis of IT Sector: Economic growth-India has grown a lot more in the last 20 years than it id in the previous 20. This...
STRENGTHS OF IT SECTOR IT may also contribute to increase in productivity, revenue and profits compared to their competitors. There is some evidence in the...
Process Mix of Banking sector The process mix constitutes the overall procedure involved in using the services offered by the bank. It is very necessary...
Hire the right people: One of the best ways to close service gaps is to start with the right service delivery people from the beginning....