Benchmarking of Services
Benchmarking means measuring the performance of a business against that of the competitors in order to establish ‘best practice’. Benchmarking is a part of process...
Benchmarking means measuring the performance of a business against that of the competitors in order to establish ‘best practice’. Benchmarking is a part of process...
Flower of services refer to a well-formed package of total services with all the supplementary services being well formulated along with the core services. The...
Promotion Mix of Airline Industry The formulation of an ideal promotion mix is essential to inform sense and persuade the users. In the Indian perspective,...
Learn from Lost Customer:- Another key component of an effective service recovery strategy is to learn from the customer who defect or decide to leave....
Inconsistency of Bank Marketing This refers to variability that a company or an organization may depend on Inconsistency. For a bank, a new customer or...
Problems in cost-based pricing services: a) It is difficult to define the units in which a service is purchased. Thus the concept of price or...
Treat Customer Fairly:- In responding quickly, it is also critical to treat each customer fairly. Customers expect to be treated fairly in terms of the...
Product has to reach the ultimate buyer so the company works with its intermediaries to bring to bring their product to the market. Marketing channels...
GUEST RELATIONS The front office should anticipate guest complaints and devise strategies that help staff effectively resolve the situation. The visibility of the front office...
Insurance Market Segmentation: In insurance industry, profiling is very important in determining premium rates. Typically, insurers collect every information available. However, analyzing thoroughly is not...