Tourism Sales promotions
Tourism Sales promotions Sales promotion measures are the short-term activities seeking to boost sales at peak demand periods to ensure that the firms obtain its...
Service Sector Management
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Threats of Tourism sector
Political turbulence within India in Kashmir and Gujarat has also reduced tourist traffic. Aggressive strategies adopted by other countries like Australia, Singapore in promoting tourism....
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Planning The Promotion Mix
Planning The Promotion Mix 1) Advertisement should have positive effects on contact personnel 2) It should be able to capitalise on word of mouth 3) ...
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What are the Levels of Service Products?
Service Product (Levels of Products): Inputs of Healthcare Industry Core Product Expected Service Augmented Product Hospitals ...
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Educate & Train Customers Effectively
Educate & Train Customers Effectively: Customers needed to be educated, or in essence “socialized” so that they can perform their role effectively. Through the socialization...
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Recovery Paradox
THE RECOVERY PARADOX. It is suggested that customers who are dissatisfied, but experience a high level of excellent service recovery, may be more satisfied and...
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Write a note on Types of Service Personnel
PEOPLE In service business, the service provider reflects the organization realities. It is through the interaction with the staff, that the customer from an opinion...
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Manage the Customer Mix
Manage the Customer Mix: Because customers frequently interact with each other in the process of service delivery and consumption, another important strategic objective is the...
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Healthcare sector in India
Major inputs of health care industry The major inputs of health care industries are as listed below: I. Hospitals II Medical insurance III. Medical software...
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Interactive Marketing of Hotel Industry
Interactive Marketing of Hotel Industry: Interactive marketing takes place between the Customer and the front line managers, receptionists, employees etc. all the individuals must successfully...
