Product Levels of Tourism
PRODUCT LEVELS OF TOURISM In planning its market offering, the marketer needs to think through five levels of product. Each level adds to the...
Service Sector Management
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Explain steps in developing a service positioning strategy
Explain steps in developing a service positioning strategy. Ans. According to Jack Trout, positioning strategy must establish position for firm or product in minds of...
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Service Encounter Of Tourism
Service Encounter Of Tourism– The so-called stage service encounter or moment of truth is the element of interaction between those providing services and the customers....
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Product levels of Insurance sector
Level Type of service Contents Insurance sector 1 Core service Basic service product Life Non-life insurance policy 2 Expected service Basic product and minimum purchase...
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Explain strategies for managing capacity to match demand?
Explain strategies for managing capacity to match demand? Ans. 1. Customer’s Involvement : By converting certain operations to self service like buffets at restaurant...
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Explain the Goods-Service Continuum
The Goods-service Continuum The goods and services continuum enables marketers to see the relative goods/services composition of total products. A product’s position on the continuum,...
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Explain Services Marketing Environment
Services Marketing Environment Features of Business Environment Business environment is the sum total of all factors external to the business firm and that greatly influences...
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Explain growth of service sector?
Explain growth of service sector? Services comprise a set of economic activities like transportation, trade, tourism, communications, banking and insurance, real estate, public administration, defence...
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Inseparability of Tourism industry
Inseparability of Tourism industry Most travel products are produced and consumed at the same place and at the same time. This is the opposite of...
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Public Relations in Banking sector
Public Relations: In today’s competitive scenario developing strong public relations is very important for any bank to be successful. Most banks today have a separate...
