Product Levels of Tourism
PRODUCT LEVELS OF TOURISM In planning its market offering, the marketer needs to think through five levels of product. Each level adds to the...
Service Sector Management
Most Voted
-
-
Explain steps in developing a service positioning strategy
Explain steps in developing a service positioning strategy. Ans. According to Jack Trout, positioning strategy must establish position for firm or product in minds of...
-
Service Encounter Of Tourism
Service Encounter Of Tourism– The so-called stage service encounter or moment of truth is the element of interaction between those providing services and the customers....
-
Product levels of Insurance sector
Level Type of service Contents Insurance sector 1 Core service Basic service product Life Non-life insurance policy 2 Expected service Basic product and minimum purchase...
-
Inseparability of Tourism industry
Inseparability of Tourism industry Most travel products are produced and consumed at the same place and at the same time. This is the opposite of...
-
Fish Bone Analysis of Hotel Industry
FISH BONE ANALYSIS OF HOTEL INDUSTRY Customer: Failure in delivering service may occur b’coz of the careless of the customer. Like, to board the flight...
-
Promotion Mix of Insurance sector
Advertising: It is a paid form of non-personal communication. It is used to create awareness and transmit information in order to gain a response from...
-
Example of Encounter Cascade
A customer calling for the repair service may switch to some other company if he is put on hold for a long time or even...
-
Explain strategies for managing capacity to match demand?
Explain strategies for managing capacity to match demand? Ans. 1. Customer’s Involvement : By converting certain operations to self service like buffets at restaurant...
-
What are the Strategies for managing demand to match capacity?
Strategies for managing demand to match capacity: Partitioning the Demand: The demand for services is often grouped into random arrivals and planned arrivals. For an...
