Benefits of database marketing


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Benefits of database marketing

a) Customers are easier to retain than acquire. The first reason is that it takes five times the energy and budget to get new customer a sit does to keep an existing one. Also, a disproportionately small number of your customers generate a very large proportion of your income.

b) Determine their “Lifetime Value”. Building a lasting relationship becomes the obvious way to a prosperous and profitable future.

c) Developing relationships with customers. Understanding your customers’ tastes and preferences on an individual basis is the foundation for relationship marketing. Relationship marketing combines elements of general advertising. sales promotion, public relations and direct marketing to create more effective and more effective ways of reaching consumers. It centers on developing a continuous relation ship with consumers across a family of related products and services.


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