FYBMS, SYBMS, TYBMS and beyond BMS
Factors Affecting The Selection Of Suitable Method For Marketing Research: The factors to be considered while selecting the method for marketing research (data collection) are...
According to Crisp R. D., the fundamental idea of sampling is that a small number of items or parts (called a sample) are chosen at...
Sampling design – A sample design is a definite plan for obtaining a sample from the sampling frame. It refers to the technique or the procedure the...
Attitude Panel: Attitude panel is useful for the study of attitude of consumers towards a product/marketing practice Attitudes are usually studied along with the purchase...
Methods Of Determining Sample Size There are six methods of determining sample size in market research Unaided Judgment – When no specific method is used...
Marketing information system is closely connected with marketing research. In fact, it is one of the sub-systems included within the scope of MIS. Thus, marketing...
Disadvantages/Demerits Of Depth Interview: (1) Depth interview method is costly and time-consuming. (2) Depth interviews can be conducted properly only by skilled, experienced and matured...
Merits Of Telephone Survey: (1) Economical: Telephone survey is economical as compared to personal interview. Moreover, busy persons like doctors and professionals are available as...
Features Of Marketing Research: (a) Marketing research is concerned with systematic gathering, recording and analyzing of information: In MR, information that is relevant to...
Uses of Descriptive Research: Descriptive research is conducted for the following reasons 1. To describe the characteristics of relevant groups, such as consumers, salespeople, or...
