Aims And Objectives Of Marketing Research
Aims And Objectives Of Marketing Research: The aims of the marketing research and analysis may be stated as follows: (1) To study the needs, wants...
Research Methods in Business
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Basic Vs. Applied Marketing Research
Basic Vs. Applied Marketing Research: Research can be divided into two classes viz., basic research and applied research. (1) Basic Research Often basic research is...
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Characteristics Of MIS
Characteristics Of MIS: (1) Continuously operated process: Information is a skilled human accomplishment MIS is a consciously developed technique for the flow of information to...
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What are the Characteristics of Secondary Data?
Before using secondary data following characteristics must be kept in mind Reliability of data: finding out such things about the said data can test the...
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Conclusive Research Design
Conclusive Research Design Conclusive Research Design is typically more formal and structured than exploratory research. It is based on large representative samples, and the data...
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What is Marketing Research?
Research means detailed study of a problem. Here, the details of the marketing problem are collected and studied, conclusions are drawn and suggestions are made...
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Characteristics Of Hypothesis
Characteristics Of Hypothesis A hypothesis must possess the following characteristics: (i) Hypothesis should be clear and precise. If the hypothesis is not clear and precise,...
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Procedure For Hypothesis Testing
Procedure For Hypothesis Testing To test a hypothesis means to tell (on the basis of the data the researcher has collected) whether or not the...
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Tests of Hypotheses
Tests of Hypotheses Hypothesis testing helps to decide on the basis of a sample data, whether a hypothesis about the population is likely to be...
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Z-test
Z-test Z-test is based on the normal probability distribution and is used for judging the significance of several statistical measures, particularly the mean. The relevant...
