The Telephone
A telephone call is more effective than a letter as a last minute reminder or an incitement to action. The telephone is good for getting...
A telephone call is more effective than a letter as a last minute reminder or an incitement to action. The telephone is good for getting...
The top 5 risks associated with extending your brand: Too many brand extensions can dilute your brand overall. By over saturating the market, customers can...
The media planner has to decide on the media objectives. Media objectives often are stated in terms of reach, frequency, gross rating points and continuity....
Relations:- It is the outcome of mutual understanding derived from the process of sharing of common interest where as relationship is the definite type of...
Product, competition, and objectives What is the product, its uses, pack, price, method of distribution, level of distribution, type of outlet and seasonal rate...
These are useful in overcoming some of the difficulties of working with a diffuse and loose-knit organisation. They assure that all concerned get exactly the...
“Public Relations is defined as helping an organization and its publics adapt mutually to each other.” Public relations is a planned and sustained activity...
Sales volume prediction is the traditional way of assessing innovation. We believe that combining it with a brand-centred approach is the best way to minimise...
Public Relations and Marketing This is the field most commonly confused with PR – not unreasonably since marketing refers to PR in its texts...
The media planner should then prepare a media schedule. Media scheduling refers to the programming of media insertions. Media scheduling depends upon a number of...