Brand placement

Brand placement

Brand placement often referred to, as product placement is the sales promotions technique of getting a marketer’s brand featured in movies and television shows. The use of a brand by actors and actresses or the mere association of the brand with a popular film/ television show can create a positive image and have a huge impact on the sales of a brand.

Marketers and advertisers used to think that brand placements affected only consumers’ perceptions of a brand, much like advertising. But recent brand placements have shown that the technique can have a sales impact like a traditional sales promotions.

Brand placement has varying results; if the brand name is spoken aloud the impact can be dramatic but less obvious placements, referred to as background placements are considered by some as a waste of money.

• Coke in Yaadein , Pepsi in Khushi
• Pass Pass in Yaadein
• Tourist destinations in many films.
• Provogue shirts in all Fardeen Khan movies.