1. Marketing of Product v/s Marketing Services. (24) V

2. Strategies for managing capacities to match Demand. (201) V
3. Strategies for Demand to match Capacities. (201) V
4. Internal Marketing Role, Objective, Components & Steps. (291) V

BOOKS: Vipul Prakashan. (Romeo Mascarenhas) Third Edition.


Concept Testing
Physical Goods v/s Services. (23) V
Technological Environment. (65) V
Political Environment. (65) V
Economic Environment. (65) V
Zone of Tolerance. (98) V
Service Encounter. (99) V
Levels of Customer Contact. (99) V
Procedural Justice. (100) V
Consumer Behaviour (100) V
Hetrogeneity. (178) V


Short Notes
Characteristics of Services. (7) V
Buying Roles. (67) V
Service Failure. (68) V
Service Blueprint. (136) V
TARP. (263) V
Dimensions of Service Leadership. (284)
External Marketing. (289) V
The following two tabs change content below.
We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]
  1. Sukaniya 3 years ago

    is it helping me for 2017 atkt of 5th Sem

Leave a reply

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account