LONG ANSWERS:

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1. Marketing of Product v/s Marketing Services. (24) V

2. Strategies for managing capacities to match Demand. (201) V
3. Strategies for Demand to match Capacities. (201) V
4. Internal Marketing Role, Objective, Components & Steps. (291) V

BOOKS: Vipul Prakashan. (Romeo Mascarenhas) Third Edition.

 

Concept Testing
Physical Goods v/s Services. (23) V
Technological Environment. (65) V
Political Environment. (65) V
Economic Environment. (65) V
Zone of Tolerance. (98) V
Service Encounter. (99) V
Levels of Customer Contact. (99) V
Procedural Justice. (100) V
Consumer Behaviour (100) V
Hetrogeneity. (178) V

 

Short Notes
Characteristics of Services. (7) V
Buying Roles. (67) V
Service Failure. (68) V
Service Blueprint. (136) V
TARP. (263) V
Dimensions of Service Leadership. (284)
External Marketing. (289) V
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6 Comments
  1. Sukaniya 3 years ago

    is it helping me for 2017 atkt of 5th Sem

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