Advantages of outdoor media:
1) The outdoor offers long life.
2) It offers geographic selectivity. The marketer can vary the ad message according to the particular segment of the market. The ads can be local, regional, national and even international.
3) The advertiser can incorporate the names and addresses of his local dealers or agents at the bottom of the poster. These dealer imprint strips are called snipes.
4) The outdoor ads offer impact. Shoppers are exposed to last minute reminder by the stores when they drive down the lane where the store is located. Since the display is huge it creates an impact on the prospective consumer. SHOPPERS STOP generally follows this type of advertising.
5) Outdoor ad allows displaying the slogan, product name and logo properly which are an integral part of the product.
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