Acceptance of a product goes through five stages:
- Awareness :
The individual learns about the existence of a new idea or practice but has little knowledge of it.
- Interest:
The individual then develops interest in this idea and then gets more information about it.
- Evaluation
The individual makes mental application of the idea and weighs its merits for his own situation. He obtains more information about it and then decides to try it.
- Trial:
The individual actually tries the idea ofpractice usually on a small scale. He is interested in how to apply practice, techniques ,conditions for application.
- Adoption :
If the individual likes the idea he accepts it for a fall-scale and then adopts it.
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