Competing over emerging industries
- The game rules in industry competition can be undetermined and the resources may be constrained. Thus, it is vital for firms to identify market segments that will allow them to secure and sustain a strong position within the industry.
- The product in the industry may not be standardised so it is necessary for companies to obtain resources needed to support new product development and rapid company expansion.
- The entry barriers may be low and the potential competition may be high, thus companies must adapt to shift the mobility barriers.
- Consumers may be uncertain in terms of demand. As a result, determining the time of entry to the industry can help companies to take business opportunities before their rivals.
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