News is something that interests many people today. From the point of view of THE TIMES OF INDIA, that means the national readers of THE TIMES OF INDIA and the metropolis readers of THE BOMBAY TIMES, etc. From the point of view of THE INDIAN EXPRESS, it means all the people interested in hardcore content and no masala.
“Every medium has a news standard of its own, and that is the criterion the publicist goes by in attempting to address publicity to the public through that medium.”
Ways To Make News
- Tie in with the news events of the day
- Tie in with another publicity person
- Form and announce the names of a committee
- Hold an election
- Announce an appointment
- Issue a summary of facts
- Make a statement on a subject of interest
- Bring a celebrity from elsewhere
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