1)Â Â Â To create receptiveness of communication
2)Â Â Â To create a sense of belongingness through active participation
3)Â Â Â To evaluate the effectiveness of communication
4)Â Â Â To increase morale of employees
5)Â Â Â To make improvements in managerial decisions
6)Â Â Â To co-ordinate efforts; and
7)Â Â Â To know ideas of each individual in the organization.
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