What Is Vertical Integration?


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Vertical Integration

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Vertical integration- Vertical integration is diversification by retailers into wholesaling or manufacturing. When retailers integrate by manufacturing products, they are making risky investments because the skills required to make products are different from those associated with retailing them. Note that designing private label merchandise is a related diversification because it builds on the retailer’s knowledge of its customers, but actually making the merchandise is considered an unrelated diversification.

 

 

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We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

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