Structured data collection
A structured data collection is a formal list of questions framed so as to get the facts. The interviewer asks the questions strictly in accordance with pre- arranged order. For e.g. this method can be used when the information is based on the expenditures of the consumer on different types of clothing like. Cotton woolen or synthetic, etc.
This structured questionnaire can be of two types, disguised and non- disguised, based on whether the object or the purpose of the survey is revealed to the respondent.
The main advantage of this method is that, the information can be collected in a systematic and orderly manner.
However when it comes to personal questions, this method seems to be less effective.
Structured disguised: – in this case the researcher does not disclose the object of the interview, because he feels that by revealing that the very purpose of the interview will get defeated.
Structured – nondisguised: – in this case the everything is pre- arranged and the researcher reveals the objective of the survey to the respondent. This is the most widely followed approach in market research. This is because it is generally felt that the respondent should be taken into confidence, so that he can realize the relevance and give desired information.
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