1) Means starting over
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2) Has the following aspects:
a. Fundamental rethinking
i. Providing new perspective to what is being now currently done
b. Radical redesign
i. Radical means reinvention & not modification
c. Dramatic Results
i. Improvement is breakthrough, & not marginal
d. Process
i. Need for carefully analysing & questioning business process
ii. The process analysis must go beyond operations & must include the analysis & integration of technical system, human systems & the total management process linking the enterprise to the external environment
3) Downsizing is not the primary purpose
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