What is No-Change Strategy?


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No-Change Strategy:

 

This stability strategy is a conscious decision to do nothing new, that is to continue with the present business definition. Taking no decision is sometimes a decision too.

 

When faced with the predictable and certain external environment a stable organizational environment, a firm decides to continue with its present strategy. Because,

 

  • The firm does not find it worthwhile to alter the present situation by changing the strategy.
  • No significant opportunities or threats operating in the environment.
  • No major new strengths and weaknesses within the organization.
  • No new competitors.
  • No obvious threat of substitute products.

 

Taking into account the external and internal environmental situation, the firm decides not to do anything new.

 

Several small and medium sized firms operating in a familiar market – more often a niche market that is limited in scope and offering products or services through a time-tested technology rely on the no-change strategy.

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We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

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