What is brand equity?
Brand equity is a set of assets linked to a brand‘s name and symbol that adds to the value provided by the product and/or service by a company to its customers.
FYBMS, SYBMS, TYBMS and beyond BMS
What is brand equity?
Brand equity is a set of assets linked to a brand‘s name and symbol that adds to the value provided by the product and/or service by a company to its customers.
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