Branding is ―identifying or creating, and then exploiting, sustainable competitive advantage.



•     Successful branding is based on the concept of singularity.


•     Singularity creates the idea that there is no one or nothing else in the marketplace quite like your product, or service.  Branding is a marketing-based business strategy and philosophy that has the ultimate objective of building goodwill for and supporting the ―raison d‘être‖

of a product, service or enterprise.


•     Branding differentiates your brand from the competition.



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