It is the bread and butter of an agency. PR agencies are doctors and lawyers, professional who diagnose a problem and dispense their skills and expertise on a time cost basis. They charge by the hour or monthly retainership and all projects or events are then billed at cost or on a total turn-key basis.
Case: At Contact corporate communication they prepare a contract based on the needs of the client. Sometimes if the client is not media savvy then the public relations agency provides media counselling to the client. For this they charge an additional amount to the client.
The scope of the billing is generally decided before hand. E.g.: The PR agency may charge for the STD, ISD calls, traveling separately if the PR activities are on a broader base.
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