What are the advantages of Telephone Interviews?

This method of collecting information consists contacting information consists contacting respondents on telephone itself. It is not a very widely used method, but plays important role in industrial surveys in developed regions.

Advantages

1. It is more flexible in comparison to mail method.
2. It is faster in obtaining information than other methods.
3. It is cheaper compared to personal interviews; here the cost per response is very low.
4. Recall is easy; callbacks are economic and simple.
5. There is higher rate of response than mailing method
6. Replies can be recorded without causing embarrassment to respondents.
7. Interviewer can explain requirements more easily.
8. Access can be gained to respondents who otherwise cannot be contacted for one reason to other.
9. No field staff is required.
10. Wider distribution of sample is possible.