People differ not only in their ability to do but also in their “will to do,” or motivation. The motivation of people depends on the strength of their motives.
Motives are sometimes defined as needs, wants, drives, or impulses within the individual. Motives are directed toward goals, which may be conscious and subconscious.
Motives are the “whys” of behavior. They arouse and maintain activity and determine the general direction of the behavior of an individual.
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