At this level goals are set for each of the functional departments into which each SBU is organized. The point of functional-level goals is to defined several aims for each department in such a way that their achievement would result in achievement of business-level goals. Thus to reach a business-level target of 5 percent sales growth, it might be necessary for the personnel department to recruit and screen twenty-five production workers and three more clerical people; for marketing to raise advertising costs by a certain amount increase the number of sales representatives by a specified number within a certain region, and hire one more inside salesperson; and so on. These functional requirements become, either directly or indirectly, goals of the respective functional departments to e achieved within appropriate time frames.
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