Newspapers
There are several type of newspapers:
a) Daily
b) Weekly
c) Special interest d) Evening, etc.
Newspapers can also be classified as regional, local, national, etc.
Each newspaper has its target audience. For example ECONOMIC TIMES targets businessmen and the student community, INDIAN EXPRESS targets people who want quality news, MID-DAY targets people with funky attitude, etc.
The marketers need to identify various target audiences and then use it as a medium of communication.
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