The media are classified into two categories:
Above-the-line media: press, TV, outdoor, posters, cinema and radio. The recognized agencies get commission from these media.
Below the line media: those who do not give commission to the ad agency. Examples are direct mail, exhibitions and sales literature.
Latest posts by BMS Team (see all)
- Meterdown Annual Festival is back with its 7th edition – Starts today! - January 16, 2020
- Tybms sem 6 results 2019 declared on 19th June 2019 - June 19, 2019
- TYBMS Sem 6 Results 2019 Update from BMS khabri! - June 15, 2019