Trade oriented sales promotion

Trade oriented sales promotion is directed at wholesalers and retailers and represents 50% of the
total promotional spending.
Four goals of a trade promotion are:
 Stimulate in-store merchandising or other trade support,
 Manipulate levels of inventory held by wholesalers and retailers,
 Expand product distribution to new areas of the country or new classes of trade,
 Create a high level of excitement about the product among those responsible for its sale.