PRINT MEDIA
Most of the efforts chapters make in public relations are through forms of print media, primarily newspapers. These are usually the most visible outlets on college campuses, especially school newspapers, and in the local community.
1. PRESS RELEASE
The press release is the most common material provided to media outlets. These documents provide a brief, yet thorough, description of an upcoming activity, whether it is rush or a service project.
2. PUBLIC SERVICE ANNOUNCEMENTS
These are very short articles (no more than 75 words) that simply provide the facts of the activity (what it is, where it is located, when it will be, who is sponsoring, etc.).
3. PHOTOGRAPHS
There are usually two types of photographs in publicity portrait shots, where people pose for the camera and smile, and candids, where the subjects are doing something.
4. CASES HISTORIES/ STUDIES
Case studies which show a good image of the company are shared with the media/ investors, community etc. Books on Making of Asoka, Making of Lagaan,, Amitabh Bacchan- A book by Jaya Bachchan
5. EDITORIALS
No money, high credibility, however no control over message.
6. ADVERTORIALS
Advertisement + Editorial. Control over message, pay lesser than an advertisement. It is a strategic tool, but should not be used too often. J & J is coming out with Branded Cotton. So they are coming out with advertorials on wound handling.
7. INTERVIEWS/FEATURES
Meeting journalists. Here there is lot of room for different interpretations. More often than not, press releases will not be printed verbatim. Even though your media contact will likely rewrite them, possibly including additional quotes or information they research on their own your press releases should be written well enough. However, there are also times that a press release will encourage a reporter to do more, such as conduct a full interview with chapter members or write a feature article on an upcoming project. While doing sponsorships one should try to brand it with the event simultaneously.
8. BROCHURE
A booklet published bye the organization which contains the organisation’s background, its ethics, vision, mission, its past, present and future projects, its USP, etc.
9. POSTER AND CALENDAR
Any poster or calendar used to achieve a public relations objective.
10. WRITTEN SPEECH
The typewritten or printed text of a speech given to achieve a public relations
objective.
11. INTERNAL NEWSLETTERS AND PUBLICATIONS
e.g. ICICI has their internal Newsletters, in which information about the company, its profits, employees etc. is given.
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