What Are The Disadvantages Of Advertising Through Direct Response?

What Are The Disadvantages Of Advertising Through Direct Response?

Advertisement Disadvantages of advertising through direct response: High cost:- High cost is a major problem. The cost of printing, production & personnel had all increased significantly in recent years. Same list of prospects:- Many times, the list of the prospect may not be updated, the cost of trying to...

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What Are The Advantages of Advertisement Through Direct Response?

What Are The Advantages of Advertisement Through Direct Response?

  Advantage of advertisement through direct response:- Special one to one communication:- It has the ability to target even the most narrowly defined audience.   Instant feedback: Instant feedback & reaction to a particular advertising message can be taken through the medium like telemarketing, coupons etc.   Easy evaluation:...

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Explain The Meaning of Direct Response Advertising

Explain The Meaning of Direct Response Advertising

DIRECT RESPONSE:           It means where in individual potential customer of any demographic back ground, product user or even lifestyle segment could be reached with extreme accuracy.           Direct mailers & telemarketing are two forms where an individual inquiry handled & informed about the product or service. Direct mailers...

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