Explain The Importance of Personal Selling

Explain The Importance of Personal Selling

PERSONAL SELLING Meaning:              Personal selling involves selling through a person-to-person communication process. Importance of personal selling; Allowing for two-way interaction. Tailoring of the message. Lack of distraction. Involvement in the decision process. Source of research information. To attract latent & passive customers. To retain habitual & loyal customers....

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What Is The Meaning of Personal Selling?

What Is The Meaning of Personal Selling?

  Personal Selling: Personal selling involves direct contact between buyer and the seller either face to face or through some form of telecommunication such as telephone sales. This interaction gives the marketing communication flexibility the seller can see or hear the potential buyer’s reaction & modify the message accordingly....

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What are the personal factors influencing Consumer Behavior?

What are the personal factors influencing Consumer Behavior?

Personal Factors influencing Consumer Behavior:-      A buyers decision also influence by personal characteristics notably the buyers’ age and life cycle stage, occupation, economic circumstance, lifestyle, and personality and self-concept. Age & Life-cycle:- Stage: The life cycle of a person begins with child birth shifts to depend infancy adolescence,...

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