What Are Limitations of Market Segmentation?
1. Unpredictable consumer behaviour 2. Fragmentation 3. Time consuming 4. Costly 5. Dynamic environment 6. Too complex 7. Lack of availability of data...
1. Unpredictable consumer behaviour 2. Fragmentation 3. Time consuming 4. Costly 5. Dynamic environment 6. Too complex 7. Lack of availability of data...
1. Time consuming 2. Costly . 3. Not exact 4. Not a substitute to decision making . 5. Management attitude 6. Complex environment...