Supply Network Management Or Demand Network Management
The Phrase ‘Supply Chain Management’ is widely used. It is a management of upstream and downstream of relationships with suppliers and customers to deliver superior customer value at less cost to the supply chain as a whole.
So supply chain management focuses on the management of relationships in order to achieve a more profitable outcome for all parties in the chain. It is argued that it should really be ‘Demand Chain Management’ as a chain should be driven by the market, and not by suppliers. So also the word ‘chain’ should be replaced by ‘network’. Since there will normally be multiple suppliers and, indeed, suppliers to suppliers as well as multiple customers and customers’ customers to be included in the total system.
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