Strategies for Sustaining Rapid Company Growth
1. Companies that are focused on growing their revenues and earnings at a rapid or above-average pace year after year generally have to craft a portfolio of strategic initiatives covering three horizons:
a. Horizon 1: “Short-jump” strategic initiatives to fortify and extend the company’s position in existing businesses
b. Horizon 2: “Medium-jump” strategic initiatives to leverage existing resources and capabilities by entering new businesses with promising growth potential
c. Horizon 3: “Long-jump” strategic initiatives to plant the seeds for ventures in businesses that do not yet exist
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