Strategic fit


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Strategic fit exists whenever one or more activities comprising the value chains of different businesses are sufficiently similar as to present opportunities for:

a.   Transferring competitively valuable expertise or technological know-how or other capabilities from one business to another

b.   Combining the related activities of separate businesses into a single operation to achieve lower costs

c.   Exploiting common use of a well known brand name

d.   Cross-business collaboration to create competitively valuable resource strengths and capabilities

CORE CONCEPT: Strategic fit exists when the value chains of different businesses present opportunities for cross-business resource transfer, lower costs through combining the performance of related value chain activities, cross-business use of a potent brand name, and cross-business collaboration to build new or stronger competitive capabilities.

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We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

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