Stay-on-the-defensive strategy: The central goal of a stay-on-the-defensive strategy is to be a first-mover. It rests on the principle that staying a step ahead and forcing rivals into a catch-up mode is the surest path to industry prominence and potential market dominance. Being the industry standard setter entails relentless pursuit of continuous improvement and innovation. The array of options for a potent stay-on-the-defensive strategy can include initiatives to expand overall industry demand.
Warning: Undefined array key "html5" in /home/bmsnewco/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 140
56 Comments